Because of our whims and fancies, we become very gullible to accept anything that promises to satisfy these whims and fancies. Many products have been thought out and marketed because this insatiable urge of ours provides money-churning opportunities for those who have an sense to spot such openings.
Below is a new product which claims it can help you burn your fat while you apply it on your lips. Would you try it or would you disbelieve its claim, read on …
Critics bite back at lip balm that claims to burn fat
By Jenny Hope
Last updated at 1:05 AM on 25th August 2009
A ‘fat burning’ lip balm going on sale this week has been attacked as a marketing ploy which preys on women’s fears about gaining weight.
The balm was launched in the U.S. earlier this year as a ‘fat reduction breakthrough’ that can help women control their appetite and boost energy.
The makers claim the £4.95 product contains appetite suppressants and improves metabolism with a simple lick of the lips.
But British critics say the lip salve will do little to cause ‘substantive’ weight loss, and there is no substitute for eating less and exercising more.
Dr Allan Kurtz, the American doctor behind the lip balm, which can be bought online in the UK, said he invented it because there was a demand from his patients for a weight loss aid.
He said: ‘People who have used this have reported losing between 6lb and 10lb without changing anything else. It works by suppressing appetite.
‘There are always cookies and cakes in my office and when I wear this I see my appetite going away.
‘Because it goes into your system through your lips it works quickly and you still get the oral gratification of putting something on your mouth.’
The balm contains hoodia extract which Dr Kurtz claims is an appetite suppressant. It was originally used in plant form by Kalahari bushmen.
It also contains green tea extract to ‘aid metabolism’ – previous U.S. research suggests drinking green tea may increase energy levels by 4 per cent – and chromium picolinate which ‘helps burn fat and increase energy’.
The ingredients are contained within a grease mixture made from shea butter and safflower oil.
Tam Fry, of the National Obesity Forum, said both green tea and hoodia were thought to help with weight loss, although tests showing this have been carried out on different forms of consumption.
He said: ‘They have got hold of these substances and put them in a lip balm, but it is doubtful this will lead to substantive weight loss. The amount you would have to consume would be far greater than that found in a simple smear of lip salve.
‘You don’t need gimmicks – the only long-term way of losing weight is to make sure you consume less calories than you use.’
A spokesman for the eating disorders charity Beat said: ‘This could encourage young girls to worry unnecessarily about their body shape.
‘We feel this is yet another marketing ploy playing on women’s insecurities and issues around their size and weight.’
Hilary Freeman, from North London, tested the balm six times a day as recommended. She found it made no difference to her weight.
She said: ‘From five flavours, I plumped for pomegranate. The balm has a slightly gritty texture and tingles on application.
‘I can’t say I noticed any energy boosting effects, and I managed to eat my way through a bar of Dairy Milk while wearing it, so I’d also question its appetite curbing qualities. Still, it made my lips feel soft, and it tasted nice.’
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