Is this true? Does our logic work this way?

Human behavior is odd – it is shown that shoppers are seduced by products if the price tag ends in 0.99 rather than the whole number. A study in a French restaurant found people almost always opted for a pizza where the price was €7.99 rather than €8. By altering the price of one popular brand of pizza to €7.99, while leaving the rest just one euro cent higher, sales of the cheaper pizza rocketed. The report concluded that paying less attention to the end of the price led the buyer to underestimate the price of the item. It made him think €7.99 was nearer to €7 to €8.

It is sounds odd-logic, but it seems that is how our logic works. It must be true looking at the price tags of things in all the varieties of shops in Malaysia and in the United Kingdom. Is it a sign that human beings cannot think logically? Or is it pure greed that make us behave in such illogical manner? Is it our desire to always gain some slight advance over others that lead us to throw logic overboard? Whatever it is the retailers are selling off their products because of this odd way our logic works!

Thank you for visiting. Care to rate this post before you leave here?

Tagged , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: